When someone mentions the increasing popularity of inbound marketing over outbound marketing, then rest assured that you won’t be making any mistake by believing them. However, more and more SEO agencies these days are putting their faith in the latter and simultaneously retaining the former. Some of the reasons which have developed the hype of ‘push’ marketing among SEO agencies are mentioned below.
Better Chance at Convincing People
Where inbound marketing relies heavily on tools such as websites, blogs, advertisements and brochures, outbound marketing actually attempts at direct contact with the target audience. There is no guarantee that people will actually approach your company if they happen to stumble across some dedicated website or print ad. However, with appointment setting, and direct calls and mail, you will have a better chance of attracting potential clients. Speaking to them as a person instead of just flashing a general ad on their television screens is sure to make a huge difference.
Possibility of Getting to Know Your Clients
Appointment setting, which is a great part of outbound marketing, allows you to actually interact with your target audience. This is the ultimate way of getting to know more about them so that you are in a better position to make your offerings seem more appealing to them. Other than that, when you know who you’re calling to set an appointment with, you are sure to do your homework beforehand and get acquainted with their history or business. This will allow you to showcase your services in a light which makes them seem most useful. Both of these are plus points for making more profits and capturing a larger client base.
Outbound Marketing Leads to Inbound Marketing
Without any attempts at awareness, inbound marketing which relies on the ‘pull’ strategy might as well go to waste. If people don’t know anything about your company you can’t expect them to approach you on their own. This is where you have to step in with the cold calling/appointment setting strategy and actually spoon-feed all the relevant information to them. Meeting them and presenting a brief history of your agency will definitely help as well. When they are aware of your business and believe it to be a competent one, then they will have a strong enough reason to approach you on their own when the need arises.
Feedback Should Be Acquired Then and There
Most potential clients may come across your business website, ad or blog and may never make the effort to get rid of any confusions or queries. However, with outbound marketing and especially appointment setting, clients have the opportunity to ask questions directly. All their concerns can be addressed on time and any misconceptions can be cleared out. Feedback is provided on the spot which is not only helpful for the client, but for the business as well. Most people underestimate the importance of feedback. However, when it is acted upon and used as a chance for improvement, then it ends up being the perfect tool for growth and success.