Merchant services probably sounds like a bunch of merchants hanging about together to provide some kind of service to customers. If that’s the first thing that popped into your mind then you should probably think again. Merchant services are actually companies or businesses that take form for the simple purpose of making lives easier for merchants. They provide all sorts of transaction processing solutions to these merchants, such as allowing them to carry out business on means other than cash (credit/debit cards, gift cards, etc).
Appointment setting has been a tool of great use ever since the concept of outbound marketing was born. It allows businesses to reach out to customers instead of just waiting for the customers to come to them. Merchant services have a number of reasons for using appointment setting.
Spreading Awareness – No client can be expected to know of your service if they never get to see or hear any kind of advertisement. Appointment setting is a great way of getting your voice out there and directly marketing your list of products or services. Spreading such awareness will also help merchant services compete better against rival firms who have already established their goodwill in the markets.
Attracting Potential Clients – The second step to be taken after creating the required awareness is to attract clients your way. Appointment setting helps with that because of the elevator pitch that is delivered over the phone. If it hits on target by managing to stir up interest then the client will most probably like to know more. That is exactly what merchant services need as it will allow them to promote their products without making it look like a sales call.
Getting to Know the Changing Needs of Clients – Appointment setting has a greater purpose than just letting potential clients know you exist. It helps merchant services get to know what clients are looking for currently, and whether they require any new kind of services. Keeping up to date with changes in the demands will let firms stay on top of their game. It also helps by letting firms study their target audience to know their business history so that the prospect of more profits can be discussed during meetings with these clients.
Acquiring Feedback for Improvement – Having a chat with potential clients over lunch or in some office will let merchant services acquire valuable feedback. What’s great about appointment setting is that it allows clients to openly ask questions, mention their concerns or suggest improvements in the existing packages or services. Paying heed to such queries and suggestions will again give firms a competitive edge.
How Merchant Services Use Appointment Setting
Just like merchant services are professionals when it comes to incorporating plastic money into businesses, certain specializing firms are expert at appointment setting. Merchant services appoint such firms to do their appointment setting work for them so that they themselves don’t have to bear the burden of extra responsibilities. A list is provided which is then worked upon by the hired firm. Any successfully set meetings are then attended by experienced individuals from such merchant services.
Merchant services can choose to do their own appointment setting as well if they feel they are capable enough.